Helendorf is the Host Hotel!

The annual “Run For The Hills” weekend originated in 1995 at the Gulf Coast Fiero Weekend, when a group of Florida Fiero owners celebrating America's first mid-engine sports car decided to go in search of something higher than a sand dune. This loose gathering of enthusiasts soon grew to an organized association of dedicated members.  Since its formation, our club has grown into a non-profit organization that frequently donates to local charities and non-profit organizations.

Each year the event has grown and attracts participants from many parts of the Eastern United States, and on occasion, as far away as Texas, California, and even Australia.  Since starting as a weekend road trip in the hills, the event has become an event that embraces a thrilling drive through the mountains and valleys of the Southeastern US.